Shopify App Marketing

Build your growth engine with less trial & error.

We partner with Shopify app teams to diagnose what to fix, differentiate in the Shopify app marketplace, and build their growth engines with structured experiments.

Get your free growth diagnosis

Join an officer hour

Starts on January 26th

Growth Accelerator

A 45-day cohort program for founders ready to build predictable, repeatable growth in the Shopify ecosystem. Limited to 10 spots.

Clarify your leverage to stand out in the market

Optimize your Shopify app listing page

Run your first Shopify ads or improve the existing ones

Start the reviews and partnership flywheels

Fix your onboarding around your AHA moment

Plan your roadmap for the next quarter

Growth Accelerator

$1,500

/one time

Good fit for apps that have some traction, but inconsistent results, and that are ready to build their growth engine.

Growth Accelerator

$1,500

/one time

Good fit for apps that have some traction, but inconsistent results, and that are ready to build their growth engine.

Growth Accelerator

$1,500

/one time

Good fit for apps that have some traction, but inconsistent results, and that are ready to build their growth engine.

Challenges

feelıng overwhelmed and puzzled?

Shopify app founders and teams I work with are often stretched thin across product, growth, and operations, without clear signals on what will actually move the needle.

Not standing out in the crowd

You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.

Not standing out in the crowd

You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.

Not standing out in the crowd

You’re competing in a noisy ecosystem and struggling to clearly communicate why merchants should choose you over alternatives.

Too many tactics without direction

Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.

Too many tactics without direction

Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.

Too many tactics without direction

Growth feels reactive instead of intentional, and it’s hard to tell what’s actually working.

Hit a growth plateau

You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.

Hit a growth plateau

You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.

Hit a growth plateau

You know there’s more potential in the app, but you just don’t have a clear path to unlock it even though You’re running experiments, and testing channels.

Shoify-Specific Expertise

to make your Shopify app grow more predictably

From diagnosing what’s broken to executing what matters most, I focus on the parts of growth that actually move installs, revenue, and retention , without spreading your team thin.

App Listing Optimization

Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.

App Listing Optimization

Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.

App Listing Optimization

Clear positioning, sharper messaging, and optimized visuals so merchants immediately understand hy your app is the right choice— not just your features.

Shopify Ads Optimization

A structured approach to Shopify ads with realistic expectations and experimentation that supports long-term growth instead of burning budget.

Shopify Ads Optimization

A structured approach to Shopify ads with realistic expectations and experimentation that supports long-term growth instead of burning budget.

Shopify Ads Optimization

A structured approach to Shopify ads with realistic expectations and experimentation that supports long-term growth instead of burning budget.

Lifecycle Marketing

Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.

Lifecycle Marketing

Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.

Lifecycle Marketing

Thoughtful onboarding, in-app messaging, and lifecycle touchpoints that reinforce value beyond the first install.

Activation, Conversion & Retention

Understand where users get stuck, why trials don’t convert, and how to retain merchants.

Activation, Conversion & Retention

Understand where users get stuck, why trials don’t convert, and how to retain merchants.

Activation, Conversion & Retention

Understand where users get stuck, why trials don’t convert, and how to retain merchants.

GTM strategy

Focused GTM direction for launches, expansions into new geographies or marketplaces, and shifts upmarket or downmarket — without spreading your team thin.

GTM strategy

Focused GTM direction for launches, expansions into new geographies or marketplaces, and shifts upmarket or downmarket — without spreading your team thin.

GTM strategy

Focused GTM direction for launches, expansions into new geographies or marketplaces, and shifts upmarket or downmarket — without spreading your team thin.

Strategical guidance

Practical guidance, close collaboration, and just enough structure to help you move forward with clarity and confidence.

Strategical guidance

Practical guidance, close collaboration, and just enough structure to help you move forward with clarity and confidence.

Strategical guidance

Practical guidance, close collaboration, and just enough structure to help you move forward with clarity and confidence.

Testimonials

Clients talk & we blush

Testimonials from people who work with us that we've helped them better grow faster and work smarter every day.

Inventory planning Shopify app testimonial

"Oyku's remarkable for her ability to seamlessly transition between strategic planning and hands-on execution. She combines vision, practical skills, and genuine team development. It would always be a pleasure and fun to work with Oyku again."

Bahadir Efeoglu

CEO, & Co-founder at Fabrikatör, Inventory Forecasting App

Services

Choose the plan that best fits your growth goals

Start with clarity or partner up for execution. Both options are designed for Shopify apps that want more predictable growth — not more noise.

Listing messaging and visuals

5-competitor analysis (pricing, positioning, visuals, onboarding)

Onboarding friction and activation blockers

Email or in app nurture moments and timing gaps

Current ads structure and performance

Prioritized recommendations and next steps

Full-funnel audit

$1,500

/starts from - one time

Built for Shopify apps with traction but unpredictable growth. If acquisition, conversion, or retention isn’t scaling as expected, this audit surfaces where growth is leaking and what to fix first. You’ll receive a clear, Shopify-specific diagnosis, prioritized recommendations, and a focused roadmap you can act on immediately.

Full-funnel audit

$1,500

/starts from - one time

Full-funnel audit

$1,500

/starts from - one time

Go-to-market strategy and prioritization

App Store listing improvements

Trial → paid conversion and activation work

Lifecycle and retention initiatives

Channel experimentation and optimization

Ongoing guidance and decision support

Growth Co-pilot

$3,000

/starts from

Custom scope · Limited availability

A hands-on partnership for Shopify apps that know their app has more potential but need a trusted growth partner to turn clarity into execution. We focus on the highest-impact initiatives, adjust as we learn, and build a calmer, more repeatable growth system over time. Scope is shaped around your goals and stage.

Growth Co-pilot