ABOUT OYKU
Hi there,
I’m Oyku Sorgun, founder of Scaling Apps. I work as a fractional marketing lead for Shopify apps, ecommerce, and supply chain SaaS—helping teams grow with less trial and error.
OYKU SORGUN
Founder, Scaling Apps
SENIOR OPERATOR IN GTM & GROWTH
I’ve spent over a decade solving growth challenges and shaping go-to-market strategies for tech products.
I co-founded Barty, a bartering marketplace for second-hand goods, built its go-to-market from scratch, and scaled it to 120,000 active users.
That’s where I learned to make growth decisions with limited time, budget, and certainty.
I took those lessons into startups as a first growth lead, where I grew pipeline 4× in under a year.
For the last four years, I’ve brought the same founder mindset to the Shopify app ecosystem—working with more than 8 growing apps on everything from positioning to acquisition, from onboarding to retention.
I also create content. On YouTube and LinkedIn, I share Shopify app marketing tips and conversations with founders about what grew their apps, with guests from Consentmo, Judge.me, and Inventory Planner.
HOW I HELP
Strategy and execution, together.
I work hands-on with teams as a fractional marketing lead, or through a one-time full-funnel audit of pipeline, positioning, and onboarding.
Founders usually come to me with questions like these:
How do we build a steady pipeline?
How do we turn free users and trials into paying customers?
How do we stand out in a crowded category?
Should we launch on the Shopify App Store, or expand beyond it?
WHY WORK WITH ME
The work gets done, not just discussed.
I do the work, not just the advice. I lead marketing hands-on, from setting the strategy to shipping the campaigns, listings, and experiments myself. You get a senior operator who sits in the work with your team—not a consultant who hands over a deck and leaves.
I focus on a few bets that matter. We pick the experiments most likely to move pipeline or conversion, test them fast, and double down on what works.
I go deep, not wide. Before recommending anything, I dig into your data, funnel, competitors, and customers. The recommendations come from understanding your app—not from a generic playbook.
Most importantly, I’ve been in your shoes. I know the urgency and energy it takes to keep moving forward.
LET’S TALK
Ready to make growth feel more predictable?
If you’re struggling to build a steady pipeline, convert free users to paid, or stand out in your market, book a discovery call or send me a message on LinkedIn.